Dawn: The Career of the Legendary Fashion Retailer Dawn Mello

Description: Dawn: The Career of the Legendary Fashion Retailer Dawn Mello by John A. Tiffany, Forward Tom Ford Selling First Edition Copy of the book. It is still wrapped in plastic, in perfect brand new condition. DAWN: The Career of the Legendary Fashion Retailer Dawn Mello is John Tiffany's second book with a Foreward by Tom Ford. In 1975, Mello was hired as Fashion Director and Vice President of Bergdorf Goodman to turn the store around and remake it in her image, by then CEO, Ira Neimark. Together they turned the once dowdy department store into the retail center of luxury fashion. Mello’s strategy not only redefined and repositioned Bergdorf Goodman, but in doing so, she discovered and encouraged the rise of exciting modern designers, while inaugurating an exuberant, new type of fashion shows. Mello left Bergdorf Goodman in the late 1980’s to revitalize the fading and unfashionable Gucci. Her time in Italy at Gucci in the late 80’s and early 90’s is the modern case study for resuscitating a luxury brand and discovering exceptional talent to breathe in new life, hiring Tom Ford and Richard Lambertson. When she left, Gucci was back on top as a in-demand high-fashion luxury brand. She has spent decades identifying talent, pursuing designers, and helping launch and nurture their careers: Michael Kors, Donna Karan, Giorgio Armani, Calvin Klein, Gian Franco Ferre, Azzedine Alaia, Claude Montana, Jean-Paul Gaultier, Christian Lacroix, Jo Malone–and the list goes on and on. The official launch of the book took place in New York at Bergdorf Goodman. It was published in April 2019 by Pointed Leaf Press.

Price: 95 USD

Location: New York, New York

End Time: 2024-12-01T21:25:05.000Z

Shipping Cost: 8.95 USD