Description: From Whistle Stop to Sound Bite Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Four Decades of Politics and Television Author(s): Sig Mickelson Format: Hardback Publisher: Bloomsbury Publishing Plc, United States Imprint: Praeger Publishers Inc ISBN-13: 9780275923518, 978-0275923518 Synopsis Sig Mickelson, former president of CBS News and pioneer in television coverage of political events, gives an eyewitness account of Television's complicated interaction with the [url] political system. From Whistle Stop to Sound Bite explores the origins of the relationship between television and politics and offers an analysis of the factors that led to the decline of substance in the political campaign. With a fine eye for detail and many years of political coverage experience behind him, Mickelson probes four decades of TV history and defines the changes that this new media has wrought on the political scene. Television and politics would seem to have been made for each other, Sig Mickelson was there as a major figure at their first meeting. It might be said he introduced them. Here is his carefully documented account of their frequently stormy courtship--and his cogent analysis of the flaws and dangers in the unbreakable marriage. The book is fascinating, profound, and important. Walter Cronkite ... a superb and useful study that substantially informs our understanding of the role of television and modern politics. Everette E. Dennis ... an important book--filled with insight, wisdom, and value. Newton Minnow Sig Mickelson, former president of CBS News and pioneer in television coverage of political events, gives an eyewitness account of television's complicated interation with the [url] political system. From Whistle Stop to Sound Bite explores the origins of the relationship between television and politics and offers an analysis of the factors that led to the decline of substance in the political campaign. With a fine eye for detail and many years of political coverage experience behind him, Mickelson probes four decades of TV history and defines the changes that this new media has wrought on the political scene: bright hopes for debate that were dimmed as candidates took control of the media machinery; the weakening of the party structure as television, rather than the party, became the candidate's link with the public; and the decline of the convention. Mickelson recounts events from the days of early television when the fledgling medium was testing the political waters, eventually opting for full immersion. By placing the origins of television's relationships with politics and politicians under close surveillance, writes Mickelson, we may equip ourselves with better tools to assess the merits and weaknesses of the present system and to better analyze proposed remedial measures. Professional and student journalists, communications specialists, political managers, candidates and potential candidates as well as the general reader interested in television and politics will find valuable information here about television's indelible mark on the [url] political system.
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Book Title: From Whistle Stop to Sound Bite
Publisher: ABC-Clio
Publication Year: 1989
Number of Pages: 196 Pages
Language: English
Publication Name: From Whistle Stop to Sound Bite: Four Decades of Politics and Television
Type: Textbook
Author: Sig Mickelson
Subject Area: Political Science
Format: Hardcover