Description: Here is a rare very early vintage original oversize 9" by 13" photo of pioneering Hollywood fitness guru Sylvia Ulback, from the late 20s/early 30s. Sylvia Ulback (1881 – 1975), known as Sylvia of Hollywood, was an early Hollywood fitness guru. Between 1926 and 1932, "Madame Sylvia", as she was also known, specialized in keeping movie stars camera-ready through stringent massage, diet and exercise.Sylvia stated that in 1921 she weighed in at 157 lbs at 5 feet tall and looked like a dutiful Norwegian wife. Seeing her husband, Andrew, flirting with his slender stenographer caused Sylvia to study reducing methods. Getting her own weight down to 95 lbs, Sylvia meshed dieting knowledge with her massage training. She applied those skills to a growing list of clientele, which included socialites and others in the public eye. Promoting a three-pronged approach of massage, exercise and diet, Sylvia's stringent, often painful yet apparently effective techniques - said to 'squeeze off fat' - were infamous within the ranks of Hollywood. Her name became popularly associated with Hollywood slenderizing, particularly in regard to massage which was then seen as a way to lose weight. Her overall methods are risible to modern readers yet her suggestions to stay active, be disciplined and eat wisely are still valid. Sylvia of Hollywood (right) from page 67 of her best-selling book No More Alibis.(Photoplay Publishing Chicago, 1934), photographer uncredited Sylvia's first client in Chicago was Julius Rosenwald (or in fact Rosenwald's grandmother) who introduced her to other wealthy clients. Her first Hollywood client was Marie Dressler in 1925. By 1930, Sylvia was working at Pathe studio at $750 a week. In that same year, she was hired by Joseph Kennedy for his mistress Gloria Swanson, who enthused over the miracles Sylvia worked on her body.[29][30] In 1932, Sylvia exposed the foibles of the Hollywood system and her illustrious clientele in the book Hollywood Undressed: Observations of Sylvia as Noted by Her Secretary (1931). Although said to be penned by Sylvia's secretary, the playful book, full of gossip and contemporary vernacular, was ghostwritten by newspaper reporter and screenwriter James Whittaker, the first husband of Ina Claire. Hollywood Undressed revealed intimate details of Sylvia's famous Hollywood clientele which included Jean Harlow, Marie Dressler, Mae Murray, Alice White, Bebe Daniels, Mary Duncan, Ramón Novarro, Ruth Chatterton, Ann Harding, Norma Talmadge, Grace Moore, Constance Bennett, Gloria Swanson, Nella Webb, F.W. Murnau, Elsie Janis, Ernest Torrence, Lawrence Tibbett, Laura Hope Crews, Ronald Colman, Constance Cummings, Ina Claire, John Gilbert, Carmel Myers, Helen Twelvetrees, Carole Lombard, Ilka Chase, Dorothy Mackaill, Pepi Lederer, Marion Davies, Neil Hamilton, Alan Hale Sr and Vivienne Segal. Of Hollywood Undressed, Louella Parsons wrote, "Perhaps no one has ever played Hollywood quite as mean a trick as the woman who came here and made her money taking care of the stars and then turned around and wrote the cruelest articles about them that have ever been written. (The book has since been republished by Kessinger Publishing, LLC with a softcover version on 1 March 2007 and a hardback edition published 13 June 2008.) Broadcast between 1933 and 1936, Sylvia's radio show, Mme. Sylvia, was a 15-minute beauty and celebrity broadcast sponsored by Ry-Krisp. Syndicated across America, her show was aired at 7:30pm on station KGO and KFI. On 3 October 1932, Sylvia's guest was Glenda Farrell, and on 17 October the guest was Grace Moore. Sylvia had a column in Photoplay magazine, covering beauty tips, celebrity beauty issues and eventually reader's problems. The column began in February 1932 and went through various editorial changes for the next four years. Minor corner and edge wear. Rare. Will ship worldwide. I always combine shipping on multiple orders.
Price: 64.99 USD
Location: Marietta, Georgia
End Time: 2025-02-15T03:00:01.000Z
Shipping Cost: 4.5 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Industry: Movies
Object Type: Photograph
Style: Black & White
Original/Reproduction: Original