Managing the New Product Development Process : Cases and Notes Ro

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Book Title: Managing the New Product Development Process : Cases and Notes Ro

Number of Pages: 392 Pages

Language: English

Publication Name: Managing the New Product Development Process : Cases and Notes

Publisher: Prentice Hall PTR

Item Height: 0.7 in

Subject: Management Science, Management

Publication Year: 1992

Type: Textbook

Item Weight: 17.5 Oz

Subject Area: Business & Economics

Author: Robert J. Dolan

Item Length: 9.2 in

Item Width: 6.3 in

Series: A-W Marketing Ser.

Format: Hardcover