Mustang And The Pony Car Revolution

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Mustang And The Pony Car RevolutionISBN13:9781531669164ISBN10:1531669166Author:Davis, Michael W. R. (Author)Description:Introduced At The Opening Of The New York World's Fair In April 1964, The Ford Mustang Was Based On Mechanicals From The Earlier Ford Falcon Compact Car It Quickly Established A New Motorcar Category--The Pony Car--Which Was Widely Copied By Domestic And Overseas Competitors From The Outset, The Mustang Represented Inspired Product Planning And Design, Followed By Brilliantly Executed Marketing Ford's Mustang Team Effort Used Every Tool In The Vehicle-Marketing Toolbox: Clever Teases Long Before The New Product Went On Sale, Unprecedented Publicity, Simple But Effective Advertising, The Stage At The World's Fair, Movie Placement, Distribution Of Toy Plastic Models, And Even A Replica Pedal Car For The Young Drivers Of The Future With A Measure Of Luck, It Became A Classic Case Of Releasing The Right Product At The Right Time, And Ford Sold One Million Units In Less Than Two Years Binding:Hardcover, HardcoverPublisher:ARCADIA LIB EDPublication Date:2014-04-07Weight:0.91 lbsDimensions:0.38'' H x 9.61'' L x 6.69'' WNumber of Pages:130Language:English

Price: 22.72 USD

Location: USA

End Time: 2025-02-02T21:08:20.000Z

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