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Televised Presidential Debates : Advocacy in Contemporary America, Hardcover ...

Description: Televised Presidential Debates : Advocacy in Contemporary America, Hardcover by Hellweg, Susan A.; Pfau, Michael; Brydon, Steven R., ISBN 027593621X, ISBN-13 9780275936211, Like New Used, Free shipping in the US This vital study employs a "television perspective" in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates.

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Televised Presidential Debates : Advocacy in Contemporary America, Hardcover ...

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Book Title: Televised Presidential Debates : Advocacy in Contemporary America

Number of Pages: 192 Pages

Publication Name: Televised Presidential Debates : Advocacy in Contemporary America

Language: English

Publisher: Bloomsbury Publishing USA

Item Height: 0.5 in

Publication Year: 1991

Subject: Political Process / Media & Internet, General

Item Weight: 16.4 Oz

Type: Textbook

Subject Area: Political Science

Item Length: 9.2 in

Author: Susan A. Hellweg, Michael Pfau, Steven Brydon

Item Width: 6.1 in

Series: Praeger Series in Political Communication Ser.

Format: Hardcover

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