Description: Televised Presidential Debates : Advocacy in Contemporary America, Hardcover by Hellweg, Susan A.; Pfau, Michael; Brydon, Steven R., ISBN 027593621X, ISBN-13 9780275936211, Like New Used, Free shipping in the US This vital study employs a "television perspective" in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates.
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Book Title: Televised Presidential Debates : Advocacy in Contemporary America
Number of Pages: 192 Pages
Publication Name: Televised Presidential Debates : Advocacy in Contemporary America
Language: English
Publisher: Bloomsbury Publishing USA
Item Height: 0.5 in
Publication Year: 1991
Subject: Political Process / Media & Internet, General
Item Weight: 16.4 Oz
Type: Textbook
Subject Area: Political Science
Item Length: 9.2 in
Author: Susan A. Hellweg, Michael Pfau, Steven Brydon
Item Width: 6.1 in
Series: Praeger Series in Political Communication Ser.
Format: Hardcover