The Tipping Point : How Little Things Can Make a Big Difference by Malcolm Glad.

Description: Don't just read good, do good, and be good! The retail price price for this book is around 14.95. Get 25% off the retail price for a total of 11.21, which includes shipping and handeling. "Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia." 'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis "In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change in everyday life." "'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos" "Editorial Reviews “A fascinating book that makes you see the world in a different way.”―Fortune“Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.”―San Francisco Chronicle“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.”―Michael Lewis“Undeniably compelling. . . terrifically rewarding.”―Claire Dederer, Seattle Times“As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.”―Aaron Gell, Time OutAbout the AuthorMalcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw,David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers."ReceptionPublicGladwell received an estimated US$1–1.5 million advance for The Tipping Point, which sold 1.7 million copies by 2006.[13] In the wake of the book's success, Gladwell was able to earn as much as $40,000 per lecture.[14] Sales increased again in 2006 after the release of Gladwell's next book, Blink.[15]The Guardian ranked The Tipping Point #94 in its list of 100 Best Books of the 21st Century.[16]ScientificSome of Gladwell's analysis as to why the phenomenon of the "tipping point" occurs (particularly in relation to his idea of the "law of the few") and its unpredictable elements is based on the 1967 small-world experiment by social psychologist Stanley Milgram.[17] Milgram distributed letters to 160 students in Nebraska, with instructions that they be sent to a stockbroker in Boston (not personally known to them) by passing the letters to anyone else that they believed to be socially closer to the target. The study found that it took an average of six links to deliver each letter. Of particular interest to Gladwell was the finding that just three friends of the stockbroker provided the final link for half of the letters that arrived successfully.[18] This gave rise to Gladwell's theory that certain types of people are key to the dissemination of information.In 2003, Duncan Watts, a network theory physicist at Columbia University, repeated the Milgram study by using a web site to recruit 61,000 people to send messages to 18 targets worldwide.[19] He successfully reproduced Milgram's results (the average length of the chain was approximately six links). However, when he examined the pathways taken, he found that "hubs" (highly connected people) were not crucial. Only 5% of the e-mail messages had passed through one of the hubs. This casts doubt on Gladwell's assertion that specific types of people are responsible for bringing about large levels of change.Watts pointed out that if it were as simple as finding the individuals that can disseminate information prior to a marketing campaign, advertising agencies would presumably have a far higher success rate than they do. He also stated that Gladwell's theory does not square with much of his research into human social dynamics performed in the last ten years.[20]Economist Steven Levitt and Gladwell have a running dispute about whether the fall in New York City's crime rate can be attributed to the actions of the police department and "Fixing Broken Windows" (as claimed in The Tipping Point). In Freakonomics, Levitt attributes the decrease in crime to two primary factors: 1) a drastic increase in the number of police officers trained and deployed on the streets and hiring Raymond W. Kelly as police commissioner (thanks to the efforts of former mayor David Dinkins) and 2) a decrease in the number of unwanted children made possible by Roe v. Wade, causing crime to drop nationally in all major cities—"[e]ven in Los Angeles, a city notorious for bad policing".[21] And although psychologist Steven Pinker argues the second factor relies on tenuous links,[22][23] recent evidence seems to uphold the likelihood of a significant causal link.[24]Bibliographic informationTitleThe Tipping Point: How Little Things Can Make a Big DifferenceAuthorMalcolm GladwellPublisherBack Bay Books / Little, Brown and Company Time Warner Book GroupISBN0316316962, 9780316346624. Length310 pagesSubjectsBusiness & Economics › Marketing › Research Business & Economics / Advertising & Promotion Business & Economics / Business Ethics Business & Economics / Marketing / Research Business & Economics / Statistics Social Science / Popular Culture Social Science / Sociology / General

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